Business Development course offers up the secrets to success in business development. The course presents the latest trends and techniques in understanding the market process, Customers, collecting competitive intelligence and strategizing for a capture win. It is designed to improve how you do business and expand your business capture
At the end of this course the participants will be able to:
- Understanding the Business strategy
- Being familiar with the role of marketing
- Developing competitive intelligence
- Learning the strategy development and execution for Business
DAY 1
- The hierarchy of strategies
- Introducing the Business strategy
- The structure of business strategy
- Competition and competitors
DAY 2
- The markets
- The analysis of markets
- Customers
- Generic market strategies
DAY 3
- Identifying opportunities and threats
- Resources
- The analysis of financial resources
- People and operations
DAY 4
- Competencies
- Knowledge and innovation
- Adding value and competitive advantage
- Identifying strengths and weaknesses
DAY 5
- Finding the way forward
- Developing strategic options and allocating resources
- Evaluation and performance management
- Review
- Managers
- Executives
- Supervisors
- Sales and Marketing officers
- Anyone who is involved in developing and implementing plans and build his Business qualities