The programme content is aimed at preparing attendees for marketing positions in business, particularly in the area of International Marketing and Exporting.
The goal of the course is for the student to develop their ability to critically review and utilize international marketing theory and apply international marketing and export in a strategic marketing plan.
After passing the course the student should be able to:
- Explain and use central concepts and theories in the area of international marketing
- Describe and use central concepts in the area of export management
- Develop a strategic marketing plan focusing on international marketing objectives
- Work together in a team in developing ideas
- Present, discuss and defend strategic decisions concerning international marketing
- Present, analyze and defend considerations concerning inter-cultural issues
- Carry out formal presentations of a developed international marketing
- Global trade environment
- Global monetary links
- Cultural factors in international buying and selling
- South Africa’s international trade
- International marketing and sourcing
- International transport and the movement of goods
- INCOTERMS (ICC 2010)
- Financial risk management
- Export costing and payment
- Import and Export documentation and legal procedures
- Legal aspects of international trade and effective international agents and traders
Professionals involved in the following functions: Sales, Marketing, and Business Development.