Become a catalyst for innovation within your organization. The Innovation Mini-MBA is a fully immersive learning experience that combines in-depth case studies with hands-on, experiential engagement.
This unique program equips you with the tools to drive lasting innovation by mastering the Design Thinking process. Over five intensive days, you will navigate B2B and B2C business simulations, applying the case study methods used by leading business schools. This Mini-MBA is specifically designed for professionals facing industry disruption, struggling to monetize their innovative efforts, or aiming to establish a sustainable culture of creativity. You will leave with a practical, end-to-end framework and a complete toolkit of innovation models needed to achieve tangible results.
- Develop Market-Winning Strategies: Apply learned methodologies to achieve tangible business impact through a dynamic innovation simulation.
- Master the End-to-End Innovation Process: Navigate the complete innovation lifecycle, from ideation and testing to prototyping and pitching.
- Apply Insights from Corporate Innovation Leaders: Leverage best practices and real-world lessons shared by guest speakers through in-depth case studies.
- Pitch and Defend a Business Idea: Present a comprehensive business plan to a panel of experts, emulating a "Dragons' Den" style pitch, and incorporate critical feedback.
- Expand Professional Network: Connect with a diverse alumni community of 150+ graduates from leading sectors including Banking, Telecoms, Tech, Non-Profit, Retail, Education, and Energy.
Module 1: Empathize – Define the User Problem
- Adopting the right mindset: key tools and models for innovation.
- Case Study: How Google drives innovation.
- Techniques for defining the core problem and mapping key stakeholders.
- Creating and utilizing user personas.
Module 2: Validate & Ideate – Conduct Problem Interviews & Generate Solutions
- Guest Speaker (TBC): Ideation techniques to drive innovation.
- Gathering and synthesizing deep customer insights.
- Uncovering unspoken and unmet customer needs.
- Generating, sorting, and prioritizing a wide range of ideas.
- Collaborative group session for final idea selection.
Module 3: Prototype – Visualize Your Idea
- Guest Speaker (TBC): Strategies for embedding corporate innovation.
- Mapping the customer journey to identify key touchpoints.
- Sketching and visualization techniques for ideas.
- Hands-on practical and rapid prototyping.
- Structuring your concept using the Business Model Canvas.
Module 4: Build – Shape Your Business Case & Explore New Innovation Metrics
- Guest Speaker (TBC): How to pitch a brilliant idea effectively.
- Exploring different models for business model innovation.
- Identifying and selecting the right metrics to measure your project's success.
- Building a compelling business case to secure funding and buy-in.
- Utilizing effective storytelling to overcome objections and persuade stakeholders.
Module 5: Pitch – Present Your Idea to the Board
- Finalizing your innovation story and developing a powerful pitch deck.
- Capstone Event: Team pitches to a panel of industry and innovation experts.
- Defining your next steps for enabling change within your organization.
- Program wrap-up, comprehensive review, and personalized feedback.
- Challengers: You have the drive and are now looking for the practical tools to turn your ideas into viable creations that make strong commercial and strategic sense.
- Disruptors: You want to explore and leverage the latest technologies to develop innovative solutions that capture market demand.
- Innovators: You seek the guidance, inspiration, and concrete tools to transform your vision into reality.