This course emphasizing a strategic planning perspective, this will provides a theoretical appreciation and practical understanding of the process of contemporary integrated marketing communications, with a major focus on communications techniques that lead to the establishment of strong brand equity.

 

By the end of this certification training course, participants will learn to: 

  • Understand favored learning styles of others and how to use this when communicating
  • Learn how to build rapport with anyone at anytime
  • Learn how others absorb information and the process they go through to make decisions and to communicate
  • Develop verbal and non-verbal communication techniques
  • Learn how to elicit thinking patterns through eye movement
  • Learn how to tap into another person internal representation system
  • Learn some NLP techniques to influence and sway another person’s point of view

Communicating

  • Communicating with others
  • The communications process

Filter Systems

  • What happens to information when it comes in to our brain
  • What happens to information for it to get out!

How miscommunication occurs

  • Effective Communications
  • What makes up an effective communication?
  • The golden rules for effective communication
  • How people sort and categories information
  • What is a Meta program?

How people sort information in their mind.

  • The 6 main sorting offices of the mind!

Internal Representational Systems

  • What is a representational system?
  • How people represent what you say into their own language
  • Techniques and strategies to communicate effectively with people with different systems

Eliciting thinking patterns through eye movements

  • How to know what people are thinking by their eye movements
  • How to tailor your communications by what you see

How to build rapport with anyone and at anytime

  • What is rapport?
  • The 6 elements of rapport building

How to give & receive feedback

  • The principles of giving constructive feedback
  • The 8 techniques of how to give effective feedback
  • How to receive feedback

Action planning & putting into practice

Senior and middle managers who already have good communication skills and want to take them to the next level

 

Course Schedules

  • 5 Days - Nov 16, 2026
  • english
  • face to face
  • Paris - France
  • $ 5,950
Register Now
  • 5 Days - Jul 19, 2026
  • english
  • face to face
  • Medina - KSA
  • $ 3,900
Register Now