This course emphasizing a strategic planning perspective, this will provides a theoretical appreciation and practical understanding of the process of contemporary integrated marketing communications, with a major focus on communications techniques that lead to the establishment of strong brand equity.
By the end of this certification training course, participants will learn to:
- Understand favored learning styles of others and how to use this when communicating
- Learn how to build rapport with anyone at anytime
- Learn how others absorb information and the process they go through to make decisions and to communicate
- Develop verbal and non-verbal communication techniques
- Learn how to elicit thinking patterns through eye movement
- Learn how to tap into another person internal representation system
- Learn some NLP techniques to influence and sway another person’s point of view
Communicating
- Communicating with others
- The communications process
Filter Systems
- What happens to information when it comes in to our brain
- What happens to information for it to get out!
How miscommunication occurs
- Effective Communications
- What makes up an effective communication?
- The golden rules for effective communication
- How people sort and categories information
- What is a Meta program?
How people sort information in their mind.
- The 6 main sorting offices of the mind!
Internal Representational Systems
- What is a representational system?
- How people represent what you say into their own language
- Techniques and strategies to communicate effectively with people with different systems
Eliciting thinking patterns through eye movements
- How to know what people are thinking by their eye movements
- How to tailor your communications by what you see
How to build rapport with anyone and at anytime
- What is rapport?
- The 6 elements of rapport building
How to give & receive feedback
- The principles of giving constructive feedback
- The 8 techniques of how to give effective feedback
- How to receive feedback
Action planning & putting into practice
Senior and middle managers who already have good communication skills and want to take them to the next level