Without a well-designed and managed distribution strategy for going to market, your company’s product and marketing efforts can face inefficiency and disruption up and down the line. In this intensive program, highly regarded authorities in the field show you how to design, develop maintain and manage productive go-to market relationships to create a sustainable competitive advantage.
You’ll learn how to use a proven framework to synergize marketing and sales efforts, regardless of your business model and channel dynamics. Consumer goods and services companies selling through wholesalers and retailers, business-to-business firms working through independent distributors and sales representatives, retailers seeking to improve efficiency in an increasingly competitive marketplace, and intermediaries seeking to preserve their role in an increasingly fluid channel structure can all benefit from the tools and content in this course.
By the end of this certification training course, participants will learn to:
Introduction to Distribution Channels
Distribution Channel Mix
Distribution Channel Selection and Foreseeable Concerns
Distribution Channel Support
Financial Considerations
Distribution Channel Marketing Techniques
Managing the Distribution Channel Relationship
Sales and marketing staff and executives who wish to interact more effectively with distribution channels, and optimize product and services market penetration and consumer coverage. In addition, this program is geared toward organizations and companies that are establishing new market presence and need an in-depth view of the distribution channel business. The program is also designed for channel managers and professionals who want to refresh and develop new techniques when it comes to managing distribution channels.