To be successful in the long-run, organizations need to define a mission and a vision, that can be cascaded down into SMART strategic and operational objectives, at all hierarchical levels. The course offers an algorithm on how this can be done, with a focus on creating strategies that are internally consistent and aligned for optimal performance. At the same time, the course offers tools for both internal and external environment scanning, that will alow companies to build strategies that are flexible and shock-absorbent, adapted to a business world that is rapidly changing. Last but not least, the course focuses on how departments can set their own strategies and action plans, that are ready-for-execution and support the overall corporate strategy.
- Build up a strategic mind-frame;
- Understand key strategy planning concepts;
- Use strategy planning tools, in individual and team exercises;
- Reflect on the best practices in the field, through case.
Day 1
Key concepts
- Strategy planning defined
- Assumptions for strategy planning
- The process of strategy planning – an overview
Corporate Identity
- Impact
- Mission
- Corporate values
- Capabilities
Day 2
Choice of a competitive strategy
- Low cost, low price
- Differentiation
- Customer relationship
- Network effect
Strategic Internal Environmental Scanning
- Assessing existing processes
- Assessing existing resources
- Assessing existing procedures
- Competitive benchmarking
Day 3
Strategic External Environmental Scanning
- PESTEL analysis
- Porter’s 5 forces
- SWOT Analysis
- Scenario Planning
Case Study
- Definition of corporate identity
- Internal environment scanning
- External environment scanning
- SWOT analysis
Day 4
Vision & Choice of Growth Strategy
- Defining the vision in the context of the chosen planning scenario
- Intensive growth
- Internationalization strategies
- Integrative growth
- Diversification strategies
SMART Objectives at Corporate Level
- Long-term vs. strategic objectives
- SMART strategic objectives
- The strategy tree
Day 5
Case Study
- Vision
- Choice of a growth strategy
- The strategy tree
Planning at Departmental Level
- An overview of the planning process at department level
- The algorithm of cascading the corporate strategy
- Planning “business as usual” vs. identifying new projects at department level
Review and Q&A