The course provides in-depth insights into relevant aspects of airport business model, enabling the participants to understand airport markets and competition as well as to define airport function as a commercial enterprise. Using practical examples, it explains structure of airport revenues and costs, linking these with airport development and operation contexts.
Benefits
Upon completion of the training participants will be able to:
- Attain skills and knowledge to understand principles of airport industry economics
- Understand applicable regulatory frameworks
- Integrate relevant business strategies and models into your organization to achieve desired performance goals
- Define and measure airport business performance through use of indicators and benchmarks
- Be able to make informed business decision to optimize airport performance and profitability
Content
- Airport industry and economic characteristics
- Demand for airport services
- Airport ownership models and organizational setup
- Revenue types and costs
- Airport charges
- Performance indicators
- Airport and airline relationship
- Strategic planning
- Airport environmental impact
- Airport business case study
Assessment
Case study
Target group
- Commercial Specialists and Managers
- Finance Specialists and Managers
- Revenue Management Specialist and Managers
- Strategic Planners
- Business Development Managers
- Sales & Marketing Managers