Identifying your employees’ sales and marketing training needs will help ensure that your training budget is spent effectively. As well as looking at each person’s role, you will need to take into account your overall approach to marketing: for example, whether the business aims to maximize short-term sales and profits or to develop long-term customer relationships.
Your employees may need training to help with specific marketing activities: for example, developing copywriting skills to help with advertising and PR, or learning how to exploit opportunities such as internet and social media marketing. Training can also help develop broader skills such as using IT. You and your marketing managers may need to brush up on your management skills through sales management training.
Weaknesses in the performance of different team members, or the business overall, tend to highlight training needs. Poor sales performance might point to lack of selling technique while shrinking margins might indicate weak negotiation skills. Similarly, low levels of repeat business might suggest a need for customer service training. As well as helping develop new skills, training courses can help motivate and reinvigorate jaded employees.
By the end of the program, participants will be able to:
Marketing on the Web
Web Based Communications to Reach Buyers Directly
Social Marketing and Networking on the Web
Developing an Online Marketing Strategy
Templates and Checklists
Marketing professionals at a beginner or intermediate level who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available in web marketing and social media.